Do we own the design files at the end?

Yes. Editable source files and full usage rights transfer to your company on completion. Licensed fonts are the one exception: those are licensed from their foundries directly to you, and we specify exactly which licences you need.

How long does a full identity take?

The design work is rarely the constraint — review cycles are. A focused identity with guidelines and core templates typically runs a few weeks when a single decision-maker is available; broader programmes covering many applications and stakeholders take longer. We agree the schedule and the review points in writing before starting.

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An identity system that holds together everywhere it is applied.

Branding & Visual Identity

A logo is not an identity. An identity is the complete set of decisions — typography, colour, layout, imagery and tone — that makes your company recognisable across a shopfront sign, an invoice, a mobile app and a paid advertisement. We build identity systems bilingually from the start, because a mark that only resolves in Latin type is unfinished for a company operating in the UAE.

Problems this addresses

Materials from different departments do not look like the same company.
The logo breaks down at small sizes or on a dark background.
There is no Arabic version of the identity, so Arabic material improvises.
Every new designer reinterprets the brand from scratch.
The visual identity no longer matches what the business has become.

What this includes

Brand strategy

Positioning, audience, competitive context and the specific attributes the identity has to communicate before any visual work begins.

Logo systems

Not one lockup but a family: primary, horizontal, stacked, symbol-only and single-colour, each with defined minimum sizes and clear space.

Visual identity

Colour palette with accessible pairings, bilingual type scale, graphic devices, iconography direction and image treatment.

Brand guidelines

A practical document that shows correct and incorrect usage, so anyone producing material can apply the brand without guessing.

Marketing materials

Company profiles, proposals, brochures, signage and stationery designed as templates rather than one-off files.

Social media visual system

Post and story templates by content type, sized per platform, so daily publishing stays consistent without a designer each time.

Presentation design

Master templates with slide layouts, chart styles and bilingual text handling that survive being edited by non-designers.

Bilingual typography

Arabic and Latin typefaces selected to sit together at matched optical weight and size, with rules for mixed-language text.

How delivery works

01
Discovery and audit
We review existing materials, competitors and how the brand is currently perceived, then agree what needs to change and what should be kept.
02
Direction
A small number of distinct directions are presented with reasoning, rather than many superficial variations.
03
Development
The chosen direction is developed into a full system and stress-tested at the smallest and largest sizes it will face.
04
Documentation
Guidelines and templates are produced so the identity can be applied correctly by people who were not part of the project.
05
Rollout
We sequence the application across digital and physical touchpoints and prepare the files each supplier will need.

Who this suits

New companies establishing a credible presence from the start
Established businesses whose identity has fallen behind the company
Organisations needing one coherent identity across several brands or branches
Companies expanding into Arabic-speaking or international markets

Technical quality principles

The mark is tested at favicon size and on a printed sign before it is signed off
Colour pairings are verified for text contrast, not chosen only for appearance
Arabic and Latin type are matched optically rather than by nominal point size
Master files are delivered in editable vector formats you own outright
Guidelines show incorrect usage explicitly, because that is what prevents drift

Frequently asked questions

Yes, and it is a common starting point. We assess whether the existing mark is technically sound — how it holds at small sizes, in one colour, and against dark backgrounds — then build the surrounding system of colour, typography and layout to support it. If the mark itself has structural problems we will say so and explain the options rather than quietly working around them.

Related services

UI/UX Design

Interfaces designed from evidence, not preference.

Learn more

Social Media Management

Accounts run with a plan, in the language your audience uses.

Learn more

Digital Marketing

Campaigns measured in qualified enquiries, not impressions.

Learn more

Discuss your Branding & Visual Identity requirement

Tell us what you need and we will respond with a considered view — including whether a different approach would serve you better.

Request a quote Contact us

An identity system that holds together everywhere it is applied.

Branding & Visual Identity

Problems this addresses

Materials from different departments do not look like the same company.
The logo breaks down at small sizes or on a dark background.
There is no Arabic version of the identity, so Arabic material improvises.
Every new designer reinterprets the brand from scratch.
The visual identity no longer matches what the business has become.

What this includes

Brand strategy

Positioning, audience, competitive context and the specific attributes the identity has to communicate before any visual work begins.

Logo systems

Not one lockup but a family: primary, horizontal, stacked, symbol-only and single-colour, each with defined minimum sizes and clear space.

Visual identity

Colour palette with accessible pairings, bilingual type scale, graphic devices, iconography direction and image treatment.

Brand guidelines

A practical document that shows correct and incorrect usage, so anyone producing material can apply the brand without guessing.

Marketing materials

Company profiles, proposals, brochures, signage and stationery designed as templates rather than one-off files.

Social media visual system

Post and story templates by content type, sized per platform, so daily publishing stays consistent without a designer each time.

Presentation design

Master templates with slide layouts, chart styles and bilingual text handling that survive being edited by non-designers.

Bilingual typography

Arabic and Latin typefaces selected to sit together at matched optical weight and size, with rules for mixed-language text.

How delivery works

01
Discovery and audit
We review existing materials, competitors and how the brand is currently perceived, then agree what needs to change and what should be kept.
02
Direction
A small number of distinct directions are presented with reasoning, rather than many superficial variations.
03
Development
The chosen direction is developed into a full system and stress-tested at the smallest and largest sizes it will face.
04
Documentation
Guidelines and templates are produced so the identity can be applied correctly by people who were not part of the project.
05
Rollout
We sequence the application across digital and physical touchpoints and prepare the files each supplier will need.

Who this suits

New companies establishing a credible presence from the start
Established businesses whose identity has fallen behind the company
Organisations needing one coherent identity across several brands or branches
Companies expanding into Arabic-speaking or international markets

Technical quality principles

The mark is tested at favicon size and on a printed sign before it is signed off
Colour pairings are verified for text contrast, not chosen only for appearance
Arabic and Latin type are matched optically rather than by nominal point size
Master files are delivered in editable vector formats you own outright
Guidelines show incorrect usage explicitly, because that is what prevents drift

Frequently asked questions

Discuss your Branding & Visual Identity requirement

Tell us what you need and we will respond with a considered view — including whether a different approach would serve you better.

Request a quote Contact us

Branding & Visual Identity in the UAE | GO RICH

Branding & Visual Identity

Problems this addresses

What this includes

Brand strategy

Logo systems

Visual identity

Brand guidelines

Marketing materials

Social media visual system

Presentation design

Bilingual typography

How delivery works

Discovery and audit

Direction

Development

Documentation

Rollout

Who this suits

Technical quality principles

Frequently asked questions

We already have a logo. Can you build an identity around it?

Do we own the design files at the end?

How long does a full identity take?

Related services

UI/UX Design

Social Media Management

Digital Marketing

Discuss your Branding & Visual Identity requirement

Branding & Visual Identity

Problems this addresses

What this includes

Brand strategy

Logo systems

Visual identity

Brand guidelines

Marketing materials

Social media visual system

Presentation design

Bilingual typography

How delivery works

Discovery and audit

Direction

Development

Documentation

Rollout

Who this suits

Technical quality principles

Frequently asked questions

We already have a logo. Can you build an identity around it?

Do we own the design files at the end?

How long does a full identity take?

Related services

UI/UX Design

Social Media Management

Digital Marketing

Discuss your Branding & Visual Identity requirement